Providing Property Transitions for Families since 2010.
Why Prime Home Associates?

Proven & Trusted Expertise
We have more than 60 years of experience in sales, marketing, technology and management.
Our Core Team
Our expertise spans various housing options, from landed properties, ECs & private condominiums to HDB flats, offering our clients a one-stop solution for their housing needs, and assisting in restructuring property portfolios for optimal returns.
Our associates, with a combined total of more than 60 years of sales, marketing, technology and management experience, work to meet the real estate transition objectives of our clients and secure the highest possible price for properties of our clients.
Client Case Study
Making life changing decisions
Moving house was a daunting prospect for the Tan’s family with their situation. Mrs Tan’s dementia condition added another layer of complexity, requiring a gradual introduction to a new environment.
Downsizing from their sprawling 2-storey landed property to something more manageable for Mr Tan & his wife posed a significant challenge, as they had cherished 40 years of memories in that home, watching their children grow.
With all their children grown up and moved out, the upkeep of the large house and garden had become overwhelming.
Fast forward to today, Mrs. Tan begins her mornings on the balcony, basking in the breathtaking panoramic view.
Their new high-floor premium HDB apartment boasts a balcony that overlooks a park and river, providing a serene backdrop just across the street.
The interior is flooded with natural light, creating an airy ambiance throughout the house. The elongated and roomy living area perfectly accommodates their needs, including the sizable 8-seat round dining table they brought from their previous home.
Each room exudes spaciousness, while thoughtful additions like grab bars in the hallways and bathrooms ensure a safer environment for Mrs. Tan.
How We Provided Our Expertise
More than just a real estate transaction
With the assistance of Prime Home Associates, the Tan family discovered their hidden gem, a place perfectly tailored to their needs.
Mr. Tan expressed deep gratitude for this rare find and for how we facilitated a seamless and stress-free transition, including the sale of their landed property at a record price within the estate.
Assisting the Tan family transcended mere real estate dealings; it was about understanding their unique needs and ensuring they discovered a new home where they could wholeheartedly relish their retirement years.
It proved to be an immensely fulfilling journey, and we felt both delighted and privileged to have played a part in this life-changing transition for the Tan family.
This is a true client account. Names have been altered, to protect & respect the privacy of our clients.
What Our Clients Say
FIRST TIME BUYER – HDB
Charles been very patient for me throughout whole process. I was screening few rounds with him and finally nail down the budget and place. He provided very valuable feedback and suggestions.
FIRST PROPERTY PURCHASE
Charles is a very ethical agent who puts my interest at the centre of my purchase. He is very patient and never pushy to close the sales. Even though I took a long time to find my dream home, he never got frustrated or pushy. He is also knowledgeable and offers a lot of information as to what to look out for when buying a house. There was once when he even checked the masterplan to tell me the future plans for an empty plot of land opposite a house I was interested in. He told me that despite there being a chance that I would not buy the house after having that information. From this, I could clearly see that Charles was someone to be trusted. As a first time home buyer, he put me at ease and I am so thankful that the purchase went smoothly. He offers timely reminders of when it was time for the final viewing before handing over and also follows up on how my moving in process was.
Upgrading to BTO
First time selling my house so was apprehensive in engaging a property agent after hearing much bad news about pushy agents which just wanted to close the deal fast. I am fortunate to have Mr Charles Chow as my sales agent. He is knowledgeable and advised us how to go about selling my house. Impressed by his skills in doing up a nice video of my house which greatly helped in the sale of my house. He is patient and definitely not the pushy type. If you want to sell your house, you will be in good hands with Mr Charles Chow as your sales agent.
Committed to Helping Our Clients Succeed.
Let’s Talk!
Feel free to contact us if you need help with real estates issues.